FRESNO, Calif., Jan 2, 2026 — Specialty Sales LLC today announced that it has changed its name to Specialty Herd Solutions, a move that reflects the company’s expanding mission, deepened customer focus, and long-term growth strategy within the livestock and agricultural industries. 

The new name, Specialty Herd Solutions, better represents the company’s commitment to providing comprehensive, innovative, and customer-centered solutions that support the health, productivity, and sustainability of herds across the country. As the company’s offerings and partnerships have evolved, the updated name aligns more closely with the value it delivers to producers and the broader agricultural community. 

“This name update marks an exciting milestone for our company,” said Matt Nelson, CEO. “Specialty Herd Solutions captures who we are today and where we’re headed. Our customers rely on us for more than products—they count on us for expertise, service, and solutions that help their herds thrive. This new identity reflects that purpose and positions us for continued innovation.” 

While the name is changing, the company’s core values, leadership, and dedication to exceptional service remain the same. Customers can expect uninterrupted operations, the same trusted team, and an expanded focus on delivering more innovative solutions tailored to their needs. 

The transition to Specialty Herd Solutions is effective immediately. Updated branding will roll out across company materials, digital platforms, and customer communications over the coming weeks.